What should you charge brands? Find out.
Enter your followers, engagement rate and niche — get a data-backed price for Reels, posts and Stories in seconds. Stop guessing your worth and stop leaving money on the table.
Not a random multiplier.
A real pricing model.
Most "rate calculators" just multiply your followers by a fixed number. That falls apart the moment you compare a 20K creator with 7% engagement to a 200K account that nobody comments on. Ours weighs the things brands actually pay for.
Instagram Reel rates by follower tier.
Typical Reel pricing for a creator with a healthy 3–5% engagement rate in the United States. Your niche, usage rights and exclusivity move these up — switch market or run your exact number in the calculator above.
| Creator tier | Followers | Typical Reel rate |
|---|---|---|
| NanoGreat engagement, niche trust | 1K – 10K | — |
| MicroSweet spot for brand ROI | 10K – 50K | — |
| Mid-tierReliable reach + engagement | 50K – 100K | — |
| MacroSerious campaign reach | 100K – 500K | — |
| MegaMass awareness plays | 500K – 1M | — |
| CelebrityHousehold-name reach | 1M+ | — |
Questions about pricing your posts.
The stuff creators actually ask before sending a quote.
There's no flat per-follower rate. What you can fairly charge depends on your follower count, engagement rate, niche, and what the brand wants in return — organic-only usage versus paid-ad rights, plus any exclusivity. As a rough guide, a creator with 50K engaged followers can charge around $600–$770 for a Reel in the US (£480–£620 in the UK, or AED 2,600–3,400 in the UAE), and a 100K creator roughly doubles that. Pick your market in the calculator above and it turns your exact numbers into a recommended range instead of a guess.
It uses a power-law pricing model: your rate scales with (followers ÷ 1,000) raised to the power 0.8, then gets multiplied by a cost-per-engagement factor for your niche, a multiplier for your engagement rate, and a format multiplier for Reels, posts or Stories. Usage rights and exclusivity add uplifts on top. The 0.8 exponent reflects real market behaviour — a 3M creator doesn't command 30× the rate of a 100K creator, more like 10–12×.
Because brands buy attention, not follower counts. Two creators with 100K followers aren't worth the same if one gets 6% engagement and the other gets 1%. The calculator rewards this: below 2% engagement applies a 0.8× multiplier, 2–4% is the 1.0× baseline, 4–6% earns 1.3×, and above 6% earns 1.6×. High engagement can raise your fair rate by 60% or more. Not sure of your number? Read our engagement rate guide.
Usage rights decide where a brand can use your content. "Organic only" means it lives on your feed. "Brand channels" means they can repost it on their own pages, so the calculator adds about 20%. Exclusivity means you agree not to work with competing brands for a period — 30 days adds around 20% and 90 days adds around 40%, because you're turning down other deals to protect theirs.
Open with the higher end of your recommended range, and use the "creators your size get" figure as your reality check — it's what others in the same follower range are already earning, so dropping below it means you're underselling. The range gives you room to negotiate on deliverables: a brand asking for extra Stories, faster turnaround, or paid-ad usage should move you up, while a long-term retainer or product gifting might justify moving down.
The calculator has separate, individually calibrated models for the United States (USD), United Kingdom (GBP), UAE (AED), Saudi Arabia (SAR) and India (INR). These aren't currency conversions of one base rate — each market uses its own cost-per-engagement benchmarks, because influencer pricing differs structurally between regions, not just by exchange rate. Pick your market above and every figure, including the benchmark table, updates to local rates.
Yes, completely free with no sign-up. Enter your numbers and get an instant recommended range for Reels, posts and Stories. When you're ready to send those rates to brands inside a live, verified media kit, you can build one free with KollabKit.