UGC videos made by real creators,
ready for your ads.
Authentic videos of real people using your products, for Meta ads, Reels, product pages and marketplaces. We match you with UGC creators, brief them, and check every video against your brief before it reaches you.
Illustrative example. Your videos are made by real creators and checked against your brief.
What is UGC content?
UGC, or user-generated content, is content that looks and feels like it was made by a real customer. For brands, it usually means short videos made by creators for you to post on your own channels and run as ads. Unlike influencer posts, UGC is about the video itself, not the creator’s followers.
Ads that feel native
Real people talking about your product tend to blend into feeds better than polished brand ads.
Product pages and marketplaces
Show your product being used on your website and marketplace listings, so shoppers can see it in action.
Your own Instagram
Keep your Reels and Stories fresh with content from real people, without filming it yourself.
Types of UGC videos we deliver.
Unboxing videos
The first-open moment, showing your packaging and product the way a customer sees it.
Product demos and how-tos
How to use your product, step by step, so shoppers know exactly what they’re buying.
Reviews and testimonials
Honest first impressions and results from real people using your product.
Get ready with me and routines
Your product shown naturally inside a creator’s daily routine.
Problem and solution ads
Short videos that open with a problem your customers have and show how your product helps.
Multiple hooks for testing
Several opening hooks for the same video, so you can test what works best in your ads.
Hassle-free UGC videos: you do three things.
Getting good UGC usually means finding creators, writing briefs, chasing deliveries and asking for re-shoots. We handle all of it.
- Share your briefYour product, audience and the videos you need.
- Approve your creatorsPick from UGC creators we’ve already vetted.
- Ship and approve videosSend products, then approve the finished videos.
- Find and vet creators Creator Quality Analyser
- Brief creators and agree deliverables
- Remind creators and collect drafts WhatsApp Creator Bot
- Check every draft against your brief AI Video Brief Analyser
- Handle revisions with creators
- Collect post links and report back
Every UGC video checked before delivery.
AI Video Brief Analyser
Every draft is analysed against your brief before it reaches you. It checks that the product is shown, key messages are said, tags and #ad disclosure are there, and that the video itself is sharp and well lit. Our reviewers then act on anything it flags.
- Your brief turned into a checklist for every draft
- Visual quality checked: lighting, framing and clarity
- Flags reviewed by our team, with clear notes to creators
How our UGC video process works
Brief
Tell us your product, audience, where the videos will run and the styles you want.
Match creators
We match you with vetted UGC creators whose style suits your brand, and you approve them.
Create on schedule
Creators film with your product, and our WhatsApp Creator Bot keeps every delivery on time.
Check and deliver
Our AI Video Brief Analyser and reviewers check every video, then you get the final files.
The same AI tools run your whole campaign.
WhatsApp Creator Bot
Creators live on WhatsApp, so our bot works there too.
How we run barter collaborations →Creator Quality Analyser
Before a creator makes your shortlist, we analyse their account: fake-follower signals, real engagement for their size, the visual quality of their content and where their audience actually is.
How we build shortlists →Questions about UGC videos.
What UGC is, how it differs from influencer marketing, and how usage works.
Our team replies within one business day.
UGC stands for user-generated content: content that looks like it was made by a real customer rather than the brand. For brands, it usually means short videos made by creators for the brand to post and use in ads.
Influencer marketing is about the creator’s audience: they post about your product on their own account. UGC is about the content: creators make videos for you to use on your own channels and ads, so their follower count matters less.
Not by default. UGC videos are delivered to you to use on your channels. If you also want creators to post them, tell us on your demo call and we’ll plan it in.
Yes, that’s what most brands use them for. We agree usage with creators upfront based on where you plan to run the videos.
Most UGC videos are vertical (9:16) for Reels, Stories and ads. Tell us if you need other formats or lengths and we’ll include them in the brief.
UGC is priced per campaign, based on the number of videos, styles and creators you need. Book a demo and we’ll share a quote.