Know your worth.
Benchmark your rates.
Stop guessing what to charge. KollabKit's AI rate benchmark compares your rates with creators in the same niche and market, using your real Instagram or YouTube data, so you can quote with confidence.
Illustrative preview. Your benchmark uses your own account data inside the app.
Most creators price by guesswork.
An influencer rate benchmark shows what creators like you charge for sponsored content, so your price is based on your niche, your market and your real numbers instead of a guess.
Stop undercharging
Follower count alone undersells creators with strong engagement. A benchmark shows when your current rate is below what creators like you charge.
Quote with confidence
When a brand asks for your rates, answer straight away with a number you can back up, instead of asking them what their budget is.
Negotiate from data
A benchmark gives you a clear range to anchor on, so counter-offers feel like a conversation, not a gamble.
Your numbers, compared fairly.
Connect your account
Sign in with Instagram or YouTube through the official login. KollabKit reads your real follower count, engagement rate and audience.
AI compares you with your peers
Your rates are calibrated against creators in the same niche and market, not a one-size-fits-all formula.
Put it on your rate card
Use your benchmark to set the rate card in your media kit, and quote brands with confidence.
Two ways to price. Pick what you need.
| AI rate benchmark | Free collab rate calculator | |
|---|---|---|
| Data used | Your connected Instagram or YouTube account | Numbers you type in |
| Compared against | Creators in your niche and market | A general pricing formula |
| Best for | Setting your rate card and negotiating | A quick estimate before you sign up |
| Price | Included in Creator Pro | Free, no sign-up |
Want a quick number first? Try the free collab rate calculator, or read our Instagram rate card guide for India.
Questions about rate benchmarks.
How it works, what it costs and who it is for.
An influencer rate benchmark shows what creators similar to you charge for sponsored content. KollabKit's AI rate benchmark compares your rates with creators in the same niche and market, using your real account data.
The free calculator gives a quick estimate from numbers you type in. The rate benchmark uses your connected Instagram or YouTube data and calibrates your rates against creators in your niche and market.
The AI rate benchmark is included in the Creator Pro plan. You can try the free collab rate calculator at any time without signing up.
KollabKit supports creators in India, the United States, the United Kingdom, the UAE and Saudi Arabia, with local pricing in each market.
Yes. KollabKit works for creators from around 1,000 followers upward. Smaller creators often benefit most, because engagement and niche matter more to brands than follower count alone.